Press Release Article
 

April 25, 2007
BFGoodrich® Tires Teams Up With GT LIVE Festival

GREENVILLE, S.C. – As a premier tire manufacturer that thrives on providing its consumers with quality experiences and performance proven products, BFGoodrich Tires recently announced its partnership with GT LIVE to bring motorsports fans and enthusiasts together for an action packed and entertainment filled weekend April 28-29 at Miller Motorsports Park near Tooele, Utah. The GT LIVE Festival presented by BFGoodrich Tires is an “interactive motorsports festival,” combining drifting, Time Attack, karting, stunt bikes, car shows and music.

“BFGoodrich Tires takes pride in supporting events that evoke a rush and inspire a passion for competition and we are excited to partner with the GT LIVE Festival while maximizing our outreach to the driving enthusiast,” said Todd Steen, motorsports marketing manager for BFGoodrich Tires. “We are also proud to be using events such as this to showcase the performance proven capabilities of our tires.”

What makes the GT LIVE Festival so unique is that fans can spectate and participate in the action. Fans will be able to ride as passengers in Time Attack and drifting cars, and drive racing karts at the BFGoodrich Tires Karting Zone. In addition, there will be an amateur Time Attack competition and a drifting school in which fans can participate.

BFGoodrich Tires will also provide the opportunity for fans to have BFGoodrich g-Force R1™ tires mounted on their personal vehicles and try them out on the track.

“BFGoodrich Tires is offering this unique opportunity where consumers can actually experience the performance advantage of our tires for themselves,” added Steen. “The GT LIVE Festival is the perfect platform to showcase the BFGoodrich g-Force R1 from a performance standpoint on the Time Attack cars and with the enthusiast audience.”

“We are extremely pleased to team up with BFGoodrich Tires,” said GT LIVE founder Randy Grube. “They are a leader in our industry, and have helped promote the new forms of motorsports that we embrace at our events. Having the support of BFGoodrich Tires will enable us to provide more meaningful content for our fans, while also allowing BFGoodrich Tires to promote their excellent products to a prime group of young consumers.”

For more information, visit the track’s Web site at www.millermotorsportspark.com or call (435) 277-8500. For more information about GT LIVE, visit its Web site at www.gtlivetour.com.

Using motorsports as a proving ground for more than 30 years, BFGoodrich® Tires is involved in every type of racing, including oval, sports car, drifting, drag, desert, dirt, rally (Dakar and WRC) and extreme rock-crawling. BFGoodrich Tires combines technological expertise with vast motorsports experience, delivering a high-performance tire for every type of vehicle. Visit BFGoodrich Tires online at www.bfgoodrichtires.com.




 
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