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March 11, 2008 West to East, North to South, the 2008 BFGoodrich® Tires Outstanding Trails Program Reaches Across North America LOS ANGELES
Adding to an already impressive list of North American off-road trails, BFGoodrich® Tires announced today the continuation of its Outstanding Trails program and six new trails for 2008. Over the past two years, the Outstanding Trails program has recognized 11 off-road trails in 10 states and one in Canada. Launched in 2006, the Outstanding Trails program is dedicated to the responsible use, and preservation of, off-road trails while providing aid in trail conservation efforts. BFGoodrich Tires, in collaboration with Tread Lightly! and United Four Wheel Drive Associations (UFWDA), is proud to present the trails for this year’s program:
“North America is home to some of the most beautiful, picturesque and enjoyable off-highway vehicle areas in the world. The trails chosen this year are truly outstanding and deserve this recognition,” said Joe Mazur, light-truck marketing manager. BFGoodrich Tires. “At its core, the Outstanding Trails program was created to highlight the best trails in the country, to honor the clubs that keep them maintained and to help in the conservation efforts.” From the deserts to the mountains and hillsides; from rock, dirt, water and sand, the 2008 Outstanding Trails are tough, they’re fun and they’re also beautiful. The trails were selected by UFWDA, Tread Lightly! and BFGoodrich Tires. During the course of the program, which runs May through October, BFGoodrich Tires will host several events at these trails to highlight the individuality of each location as well as educate off-road enthusiasts on the responsible use of each trail. To help with costs associated with conservation of the trails, BFGoodrich Tires will also present a grant to a selected off-road club at each trail event. Below is a closer look at each trail:
"United Four Wheel Drive Associations is proud to partner with BFGoodrich for the 2008 Outstanding Trails program. This program is a great opportunity for leaders in the four-wheel drive community to recognize enthusiasts and the impact they are making,” said Todd Ockert, director of environmental affairs, UFWDA. “The Outstanding Trails program has recognized some great trails across the country and the enthusiasts that maintain those trails. United Four Wheel Drive Associations hopes to continue this partnership for years to come." “Tread Lightly! is honored to partner with BFGoodrich as they truly make a worthwhile contribution to the world of responsible recreation by highlighting Outstanding Trails across North America,” said Lori McCullough, executive director of Tread Lightly!. “BFG is demonstrating its commitment to the environment through this education, communications and restoration initiative.” Both Tread Lightly! and UFWDA are non-profit organizations dedicated to responsible and ethical outdoor recreation. BFGoodrich Tires collaborated with these two groups to select the finest North American trails and will continue to work with these organizations on restoration and education initiatives. Tread Lightly!® is a national nonprofit organization whose mission is to empower generations to enjoy the outdoors responsibly. Tread Lightly!'s strategic educational message, along with its training and restoration initiatives, are designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them. The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with the needs of the environment. The federal government recognizes this by acknowledging Tread Lightly! as a sole-source service provider of education and training on how to be environmentally and socially responsible while using motorized and mechanized vehicles in off-highway settings. United Four Wheel Drive Associations is the world’s leading representative of all-brand four-wheel drive enthusiasts. UFWDA benefits, developed and tested true over the past 30 years, include four-wheel drive safety and awareness education; user ethics programs such as Adopt-A-Road, conservation volunteer, and volunteer trail patrol; assistance with new club formation; education seminars to guide four-wheelers through complex state and federal programs affecting trail access; internet forums designed to connect members globally and instantaneously; and unrestrained member access to its full-time legislative advocate and nationally recognized attorney working exclusively for four-wheel drive enthusiasts to protect access and prevent road and trail closures. For more information on the UFWDA, log on to www.ufwda.org or call toll free 1-800-44-UFWDA (800-448-3932). Using motorsports as a proving ground for more than 30 years, BFGoodrich® Tires is involved in every type of racing, including oval, sports car, drifting, drag, desert, dirt, rally (Dakar and WRC) and extreme rock crawling. BFGoodrich Tires combines technological expertise with vast motorsports experience, delivering a high-performance tire for every type of vehicle. |
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