Press Release Article
 
January 5, 2005
BFGoodrich® Tires Featured On Motor Trend Magazines ‘Truck of the Year’; Rugged Trail T/A® Tires Original Equipment On Toyota Tacoma
Greenville, SC

BFGoodrich® Tires are featured on the 2005 Toyota Tacoma, recently named Motor Trend magazine's 2005 Truck of the Year.

BFGoodrich Tires' Rugged Trail T/A® (size: 265/70R16) are featured on the upgraded off-road version of the 2005 Toyota Tacoma pick-up trucks, selected by editors of the magazine as the top truck of the year.

"It's an honor to be a supplier on a winning vehicle," said Tom Chubb, vice president of marketing Michelin Automotive Industry Division. "Toyota was looking for a tire that could handle all of the potential obstacles thrown its way and the Rugged Trail T/A has proven itself both on and off-road."

In awarding the Toyota Tacoma first place, Motor Trend said, "Like you, we appreciate a truck that can take abuse…it's tough in all the places you want a truck to be tough." "For its price class, the Tacoma has the best materials, fit and finish," commented a Motor Trend editor. "

BFGoodrich Tires are also featured on four of the five top contenders for this year's honor. In addition to the Toyota Tacoma, other vehicles featuring BFGoodrich tires include the HUMMER H2 SUT (All-Terrain T/A KO size: LT315/70R17), two sizes used on various trim levels of the Ford F-250/F-350 Super Duty (Rugged Trail T/A Sizes: LT245/75R17 and LT265/70R17) and the Nissan Frontier King Cab and Crew Cab NISMO models (Rugged Trail T/A size: P265/75R16).

"These vehicles represent the best of the best new trucks in 2005," said Thom Peebles, brand director for BFGoodrich Tires. "Being on four out of five of the top trucks in this year's Motor Trend Truck of the Year competition is a testament to the performance and popularity of BFGoodrich tires."

Many original equipment manufacturers are beginning to highlight BFGoodrich Tires as an upgrade or option on new vehicles. Often featured in new print and broadcast vehicle advertising, product brochures and even at the dealership, manufacturers are using the selected tire, particularly on performance packages or upgraded trim levels, as a selling point for their new trucks and sport-utility vehicles.

BFGoodrich Tires combines technological expertise with vast motorsports experience, delivering a high-performance tire for every type of vehicle from ultra-high performance tuner vehicles, sports cars and SUVs to the hottest sport trucks, pickups and rock-crawling rigs in the world.

BFGoodrich Tires has built its reputation on using motorsports as a proving ground. Success on the street begins with winning on the track and BFGoodrich Tires is involved in every type of racing, including oval, road, drag, desert and extreme rock-crawling. With 19 consecutive Baja 1000 wins, the most wins in rock-crawling history and an unmatched record on pavement, BFGoodrich Tires has proven the only records it breaks are its own. Visit BFGoodrich Tires online at www.bfgoodrichtires.com.




 
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